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Agency Archives - Page 15 of 98 - ExchangeWire.com

Agency

Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

How We 20 Percenters Survive the Duopoly

When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a…

7 years ago

Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Singapore Advertiser Group Offers Programmatic Guide

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

What Programmatic In-Housing Means for the Future of the Service Layer: Q&A with Adform

In the build up to ATS Paris, ExchangeWire speaks to Julien Gardes, vice president southern Europe, Adform, to get his…

7 years ago

The Anatomy of the Modern Digital Advertiser: Outcomes-Based vs Enterprise

The service layer is a complicated space right now. Holding groups, consultancies, and vendors are all fighting to work directly…

7 years ago

Isobar Unveils Commerce Practice in India; Times Publishing Goes Digital via SPH Magazines

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Why the Outcome-Based Model Is the Only Logical Route for Agencies

Holding groups are under pressure. Their business model has been questioned and undermined by everyone over the past 12 months…

8 years ago

India Ad Spend to Climb 13%; GroupM Buys India Digital Creative Agency

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago
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