• Ad Tech

APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Advertising

LATAM News Roundup: Publya expands in Latam market with Chile

Last year was a strong year for Publya Trading Desk. The Brazilian company based in Florianópolis began to concentrate its commercial…

• Data

ATS SG 2018 Talks up Role of Data in Customer Engagement & Transparency

The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech…

• Ad Tech

S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

• Ad Tech

Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Data

Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers

Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and…

• Media Spend

Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Tech

AANA Forms Alliance with PwC’s CMO Advisory; Forsman & Bodenfors Goes to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Tech

Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Advertiser

Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis

Trading programmatic media on outcomes is still a relatively new concept for advertisers; but as digital advertising starts to evolve…