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Agency Archives - Page 12 of 98 - ExchangeWire.com

Agency

Weekly News Roundup: Americas; Jeep bets on programmatic media in Brasil with Teads, research reveals content habits

On this weekly news roundup from LATAM, Jeep Builder Increases Brand Recognition by 34% of Jeep Compass and Increases Ad…

7 years ago

How the Best Service-Layer Companies May Turn the Tables on Big Brands

There has been much conversation around direct-to-consumer (DTC) brands, and why and how they are causing such disruption to the…

7 years ago

Weekly News Roundup: Americas; Adsquare Expands In The US Midwest and appoints new Sales Director

On this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Americas region - and…

7 years ago

Is In-Housing Viable in a World of Walled Gardens?

Having done a number of Road to ATS video segments, panels, and op-eds on the future of the service layer…

7 years ago

LATAM News Roundup: Teads and Globo Publications close partnership; MediaMath seals according to ROIx

LATAM News Roundup of the week: Agreement between Teads and Globo Publications expands the Clean Advertising ecosystem and guarantees quality…

7 years ago

China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

APAC Retail Platforms Seek Deeper Partnerships as Data Role Widens

With the role of data increasingly important, and access closely guarded, Asia-Pacific e-commerce platforms and retailers want deeper partnerships where…

7 years ago

AU Advertisers Still Focused on Ad Returns & Impact: Q&A with AANA CEO John Broome

With the year at its halfway mark, advertisers in Australia remain concerned about generating greater returns and impact from their…

7 years ago

Breaking Down Silos: Data & Technology Are Transforming Marketer Operating Models

Brands are undergoing dramatic change structurally, as the role of data and technology has forced many marketers to rethink whether…

7 years ago

Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago