Though it has never been a sector which stands still and watches the world pass it by, the ad tech…
As part of a drive to modernise its marketing spend, US FMCG giant Procter & Gamble (P&G) recently announced a…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…
The relationship between advertisers and agencies has been under high scrutiny in recent years, with the increasing prevalence of in-housing…
ExchangeWire has been doing ‘proper’ European events for over ten years. All our events are done predominantly through the native…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
Speaking exclusively with ExchangeWire, Fredrik Borestrom (pictured below), president of the IAA, UK chapter, dares to speak about the word…
Recently Jay Friedman, president, Goodway Group, shared his 2019 predictions, as they apply to those with 'boots on the ground',…
In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn't…