Zefr, the global leader in brand suitability in walled garden environments, has today announced the appointment of Emma Lacey as…
Bensons for Beds, the nationwide bed and mattress retailer, has appointed the7stars as its new media agency to handle UK…
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, today formally integrates leading B2B agencies…
Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing…
In this exclusive article, Esra Bacher, managing partner at GroupM and The Wires Global 2021 judge, explains why strong relationships between…
DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership…
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like,…
In today's ExchangeWire news digest: Kuaishou announce they will close down their Zynn app; plant-based food maker NotCo secure Unicorn…
On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry…
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…