“Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever. That’s according to new…
RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023)…
In today's ExchangeWire news digest: OpenAI reportedly in talks for a share sale that would more than triple its valuation;…
Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok…
This week: media agencies are reportedly worried about transparency over YouTube ads, Indonesia considering legislation to ban social commerce… Another…
In today's ExchangeWire news digest: agencies concerned by Google ad transparency; Meta unveils new features for Threads as user base…
In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media &…
Ogury, der weltweit führende Anbieter von Personified Advertising, hat heute neue Funktionen seiner Technologie vorgestellt, mit denen Marken und Agenturen…
Ogury, leader mondiale del personified advertising, ha presentato oggi nuove funzionalità che forniscono ad agenzie e brand una serie di…
Ogury, leader mondial de la publicité personnifiée, met désormais à disposition des marques et des agences média des outils de…