Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership…
In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach…
Adform, the most powerful and safe media buying platform built for game changers, today (February 5th, 2025) announces the appointment…
Evorra, the next-generation SaaS audience and data platform for brands and agencies, has joined forces with the7stars, one of the…
News in brief: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media Brands Look…
Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for…
Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and CTV, today (April 16th, 2024) announced…
How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at…
Advertisers across Germany, Austria, and Switzerland can now track and reduce the environmental impact of their online campaigns through a…
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform present…