If 2020 has taught businesses anything, it has to have been the need to be adaptable. With a global pandemic…
As we get ever closer to the end of 2020, more and more of us are reflecting on how the…
In today's ExchangeWire news digest: BuzzFeed agrees to buy HuffPost as part of its deal with Verizon Media; Marketers for…
In today's ExchangeWire news digest: Spotify acquires podcast platform Megaphone for USD $235m; WPP merges agencies AKQA and Grey into…
Auch in Deutschland und Europa gewinnt das Thema Brand Safety für die Werbebranche immer weiter an Bedeutung. Insbesondere bei Online-Kampagnen…
Brand safety has become a top priority for advertisers globally. Especially in the age of digital and programmatic advertising, brands…
In today's ExchangeWire news digest: the EU Commission prepares to present new legislation that will impose tighter regulation on Big…
In today's ExchangeWire news digest: research by dentsu international has found that the misuse of personal data is the number-one…
In today's ExchangeWire news digest: Amazon reveals that it will focus on video advertising after impressive Q3 ad revenue results;…
In September, an independent ad tech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe…