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• Greenbids Announces Compliance with GARM’s Global Framework

  2 years ago News

  

  Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media (GARM) framework to measure media’s carbon emissions. This achievement, under the auspices of the World Federation of Advertisers (WFA), underscores [...]

• IAB Europe Unveils Key Commitments & Policy Principles for 2024-2029 EU Legislative Term

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has published a paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term, titled, "Towards an Inclusive, Safe, and Innovative Digital Europe." With [...]

• Need to Know: The Defining Measures of Attention 

  2 years ago News

  

  In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading advancements around the metric, and what we can expect moving forward.   Attention has been front and centre of [...]

• “Winner Stays”, Featuring Ronaldo & Neymar, Tops List of the Most Exciting Nike Football Ads of All Time

  2 years ago News

  

  World Cup 2014 ad “Winner Stays” is the most exciting Nike Football ad of all time. That’s according to new research from global creative effectiveness platform DAIVID, which ahead of EURO 2024 has used its advanced content testing platform – [...]

• IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength & Growth of Digital Advertising in Europe

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth in the digital advertising market in Europe, reaching an all-time market high [...]

• Permutive Appoints Jay Stevens as Chief Commercial Officer

  2 years ago News

  

  Permutive, the leading Audience Activation Platform for publishers and advertisers, today (June 11th, 2024) announced the strategic hire of Jay Stevens as chief commercial officer (CCO). This key appointment marks a significant step as Permutive reimagines advertising and expands its [...]

• Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

  2 years ago News

  

  On today’s news digest: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media Costco is the latest of many to reveal plans to build out an ad business. The retailer – which is [...]

• Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising 

  2 years ago News

  

  On today’s news digest: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising  Spain’s data watchdog (AEPD) has ordered the suspension of two of Meta’s planned election tools for Instagram and Facebook, which are [...]

• "CTV’s main challenge is the knowledge gap.”: Teads’ Dan Black on TV’s Place in Omnichannel Advertising

  2 years ago News

  

  In association with Teads We met Teads’ head of CTV, Dan Black, to hear about the challenges facing advertisers looking to get into CTV, and what the major trends and opportunities in the space are. Connected TV (CTV) is emerging as a [...]

• Yahoo Academy Culminates with a Toughest-Ever Pitch-Off for Australian Charity ‘Musicians Making a Difference’

  2 years ago News

  

  Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event for Musicians Making A Difference (MMAD).   Thirty delegates from Australia and Singapore’s media and advertising industry responded to the pitch brief, ‘Make MMAD famous’, utilising the [...]

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