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Verve Group’s Match2One Launches First Ever Shopify App
Verve Group has announced that Match2One – its easy-to-use advertising platform for small-business e-commerce – has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads. Match2One’s app is the first easy-to-use [...]
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Measuring Ad Campaign Emissions: an Industry Priority
After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]
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ShowHeroes Group and DER SPIEGEL Expand Video Advertising Partnership
ShowHeroes Group, a global leader in digital video content, technology and advertising solutions, and DER SPIEGEL are intensifying their long-standing commercial video content partnership on SPIEGEL.de. As part of the extended cooperation, ShowHeroes Group will take over content exclusivity for video [...]
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Netflix to Reveal UK Viewing Figures for the First Time; ASA Rules Tory Party Broke Advertising Rules
In today's ExchangeWire news digest: Netflix will report its UK viewing figures for the first time; the UK's ASA asserts the the UK government's levelling up agenda broke advertising rules; and France's Homa Games amasses USD$100m (~£90.4m) in a Series [...]
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The Washington Post, Disney, and The Boston Globe Join DanAds-Led Self-Serve Summit
Representatives of several leading US publishers – including The Washington Post, Disney, and Boston Globe Media – gathered earlier this week in Chelsea, New York for the world’s first summit dedicated entirely to self-serve advertising. The Self-Serve Summit, arranged and hosted [...]
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Adludio Bolsters Senior Leadership Team with the Appointment of New Chief Product Officer & Chief Technology Officer
Adludio, the global advertising platform delivering premium quality campaigns on mobile, has announced two key, c-level appointments - Dave Ramsay as chief product officer and Ian Liddicoat as chief technology officer and head of data science. With global clients including [...]
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Former Amnet Managing Director Tim Willcox Joins Pubmatic
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced today the appointment of Tim Willcox as UK regional vice president, as the company continues to expand and deliver responsible media solutions to publishers and brands. Willcox [...]
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UK Ministers Budget £930m for Ad Space; US Tightens Tech Restrictions on China
In today's ExchangeWire news digest: UK ministers budget £930m for ad space to promote government policies; the Biden administration tightens restrictions on China's access to US tech; and Sweden's DBT secures a loan of €285m (£248.8m) to meet growing demand [...]
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Ex-Microsoft to Lead UK Expansion for Taptap Digital
Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire. Matt Wilkinson, who counts on more than twenty years of experience in digital media, will head [...]
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