• Media Spend

APAC Biggest Contributor of Ad-Spend Growth; AU Consumers ‘Creeped Out’ by Personalised Content

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Tech

Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Data

Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers

Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and…

Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business

TheGamingEconomy rounds of some of the biggest stories in the business of gaming. In this week's edition: Voodoo Gets Some Help…

• Video

Use Data to Personalise Video Ads for APAC Audiences: Q&A with Innovid

Asia-Pacific is a diverse region with varying audiences, but advertisers can still push video content tailored to serve the different…