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Advertising Archives - Page 47 of 48 - ExchangeWire.com

Advertising

Is In-Housing Viable in a World of Walled Gardens?

Having done a number of Road to ATS video segments, panels, and op-eds on the future of the service layer…

7 years ago

LATAM News Roundup: Teads and Globo Publications close partnership; MediaMath seals according to ROIx

LATAM News Roundup of the week: Agreement between Teads and Globo Publications expands the Clean Advertising ecosystem and guarantees quality…

7 years ago

AU Broadcasters Looking to Build Briefing Portal; Alibaba Buys Stake in Digital Marketing Firm

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

APAC Sees Growing CTV Demand, But Lack of Standardised Audience Verification Plagues Market, Q&A with Juliette Stead, APAC VP, Telaria.

Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain…

7 years ago

Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend…

7 years ago

China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

AU Advertisers Still Focused on Ad Returns & Impact: Q&A with AANA CEO John Broome

With the year at its halfway mark, advertisers in Australia remain concerned about generating greater returns and impact from their…

7 years ago

Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

LATAM News Roundup: Publya expands in Latam market with Chile

Last year was a strong year for Publya Trading Desk. The Brazilian company based in Florianópolis began to concentrate its commercial…

7 years ago