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Advertising Archives - Page 46 of 48 - ExchangeWire.com

Advertising

GDC Day Two Roundup: Google Enters Gaming Market with Stadia

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second…

7 years ago

UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows

UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram…

7 years ago

Q&A: Reality Clash & the Arrival of Blockchain-Powered AR

Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the…

7 years ago

‘Non-Intrusive’ Programmatic Advertising: The Future of AR & VR Monetisation?

This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop…

7 years ago

IPA Bellwether Report Shows Weakest Growth in 3 Years

Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six…

7 years ago

Why Hispanics Matter: The Challenges of Targeting to U.S. Hispanics

Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, this is a time to recognise…

7 years ago

European Commission Writes ‘Code of Practice’ to Combat Fake News; AT&T Launches New Advertising Company Xandr

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and…

7 years ago

Why Lack of Diversity Is a Ticking Time Bomb for the Media Industry: Q&A with Jenny Biggam, Founder, the7stars

As in most industries, the online advertising ecosystem faces the same challenges with diversity. It is apparent there's an issue,…

7 years ago

New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…

7 years ago

Weekly News Roundup: Americas; Adsquare Expands In The US Midwest and appoints new Sales Director

On this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Americas region - and…

7 years ago