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Advertising Archives - Page 45 of 48 - ExchangeWire.com

Advertising

Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla

Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing…

6 years ago

A Sleeping Giant No More: Five Reasons Why Marketers Should Look To China For Future Success

When it comes to the advertising industry, China has long been thought of as a 'sleeping giant'. A huge potential…

6 years ago

Triton Digital Announces Acquisition of Omny Studio; MediaMath Launches Contextual Ad Targeting Solution for Programmatic Video

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…

6 years ago

The Spanish Programmatic & Martech Industry in 2019: Predictions & Reflections

The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key…

6 years ago

Teads Announces Official Launch Into Netherlands Following Exclusive Partnerships With Hearst and Vice Netherlands

Fabio Corona will run the new office as Managing Director along with first hire, Michiel van Turnhout, as Commercial Director…

6 years ago

AA/WARC Report Q4 2018: Nine Consecutive Years of Growth

UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth…

6 years ago

2018 IAB UK & PwC Digital Adspend Study: The Market Grows

The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC…

6 years ago

The Pivot Back to the Ad-Funded Model

It seems like every day there is a media or tech company launching a streaming service. This week was Disney's…

6 years ago

IPA Bellwether Report Q1 2019: Rising Budgets & Negative Prospects

Marketing budgets have been upwardly revised to highest level in over a year, however forecasts and financial prospects are increasingly…

6 years ago

Nearly Half of Global Travel Marketers Are Not Planning to Advertise on Snapchat This Year

Snapchat burst onto the scene earlier in the decade, and has remained an independent social media platform, despite several competitors…

6 years ago