In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…
UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to…
The IPA Bellwether Report of Q2 2019, released today Wednesday 17th July, has revealed overall marketing budgets in the United…
AdPushup, an ad revenue optimisation platform for web publishers, has announced that it is joining IAB, the largest advertising trade…
Rubicon Project, the global exchange for advertising, today announces the appointment of Sarah Harden, chief executive officer of Hello Sunshine,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…
Optimisation of spend has always been a critical element to advertisers given the somewhat volatile nature of the ad industry.…
While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking…