Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures…
Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel…
A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of…
MediaCom UK has announced the appointment of Richard Davies to the open role of chief digital officer, as it continues…
Video ad tech company Unruly has released new research on consumers' emotional responses to TV as ad campaigns. The study…
The IPA has today [29 April 2020] published its annual Agency Census detailing a breakdown of the make-up of agencies…
Ogury, the creator of the first advertising engine driven by user choice, today [28 April 2020] announced the release of…
In today's ExchangeWire news digest: Microsoft reportedly looks to invest in Paytm; traffic to pirate film sites rises by almost…
Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement,…
The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the…