Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM)…
MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of…
Integral Ad Science (IAS), the global leader in digital ad verification, today (24th August) announced the launch of ‘Context Control’,…
Cavai the leading conversational advertising cloud today announces the appointment of Karol Smith, who joins in a new role as…
MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native…
White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, is expanding into the UK following…
Adverty, the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following…
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…
Over the past months, Applift, PubNative, and Verve, now aligned under Verve Group, have been gathering data on the effects…
In today's ExchangeWire news digest: Google bans adverts promoting COVID-19 misinformation; Twitter sees the accounts of 130 of its high-profile…