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Advertising Archives - Page 23 of 48 - ExchangeWire.com

Advertising

The Rise of Personified Advertising – Q&A with Ossie Bayram, Ogury

The ad tech industry is facing an ultimatum: cling to an old world doomed to disappear, or look for a…

3 years ago

Yahoo Elevates Sebastian Graham to Grow High-Demand Native Ad business in APAC

Yahoo has promoted Sebastian Graham to director of native APAC, effective immediately. In his new role, Graham will oversee the…

3 years ago

The Stack: FTC Sues Data Broker Selling Sensitive Data; Netflix Poaches Snap Execs for Ad Business

This week: America's FTC sues a data broker selling sensitive geolocation data, Netflix taps former Snap execs to lead its…

3 years ago

Netflix Bags Snap Execs for Ad Business; ArabyAds Raises USD$30m in Pre-Series B Funding Round

In today's ExchangeWire news digest: Netflix names two Snap execs as the leaders of its advertising business; Dubai-based startup ArabyAds…

3 years ago

Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC

With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss…

3 years ago

MGID Partners with PubMatic to Enable Brands to Reach Exclusive New Audiences via a Single Platform

MGID, the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have…

3 years ago

Anzu Announces Video Games Veteran Jürgen Goeldner as Strategic Advisor

Anzu.io, the world's most advanced in-game advertising platform, today (August 17th, 2022) announced the appointment of gaming industry veteran Jürgen…

3 years ago

The Evolution of Publishers

In this exclusive article ahead of ATS Singapore 2022, Pankil Mehta, chief business officer at AndBeyond.Media, assesses the rapid and, seemingly, unstoppable…

3 years ago

Snapchat Launches New Tool for Parents to Monitor Children’s Accounts; Cox Enterprises to Acquire Axios

In today's ExchangeWire news digest: Snapchat launches 'Family Centre' to give parents some access to their children's online activities; Axios…

3 years ago

New Research Released by Azerion Finds Consumers Want Brands to be Light Hearted This Christmas

New research released from Azerion, the digital entertainment and media platform, reveals consumers are looking for brands to be more…

3 years ago