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Advertising Archives - Page 21 of 48 - ExchangeWire.com

Advertising

Good-Loop Appoints Former Bloom & Wild Head of Brand Marisa Thomas as its New CMO

Good-Loop – a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes – today…

3 years ago

Yahoo and Taboola Enter 30-Year Commercial Agreement, Developing a Leading Offering for Advertisers, Publishers and Merchants on the Open Web

Yahoo and Taboola, a global leader in powering recommendations for the open web, today (November 29th, 2022) announced that they…

3 years ago

Azerion Acquires Hybrid Theory Opening New Footprint in the US & Broader APAC Market

Today, (November 18th, 2022) Azerion has announced the acquisition of Hybrid Theory, a data-led programmatic agency and trading desk specialising…

3 years ago

Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City

Anzu.io, the world’s most advanced in-game advertising platform, today (November 10th, 2022) announced a new partnership with Socialpoint, a wholly-owned…

3 years ago

Clinch Launches Enhanced Sports API to Connect Advertisers & Fans

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today…

3 years ago

IAS Research Reveals Ads Placed Alongside Pro-Sustainability Contexts Increase Brand Uplift

Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among…

3 years ago

The Big Tech Financials Roundup – October 2022

The financial results of the big tech and social media companies is typically seen as a barometer for the wider…

3 years ago

Data and Privacy: The State of Play

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from…

3 years ago

UK Ad Market to Reach £35bn by End of 2022 Says WARC; Consumers Increase Pressure on Brands Over Pricing

In today's ExchangeWire news digest: the latest WARC report forecasts that the UK ad market will reach £35bn in 2022;…

3 years ago

Verve Group’s Match2One Launches First Ever Shopify App

Verve Group has announced that Match2One – its easy-to-use advertising platform for small-business e-commerce – has launched an app in…

3 years ago