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Advertising Archives - Page 17 of 48 - ExchangeWire.com

Advertising

Adludio Supercharges US Operations with the Appointment of Benjamin Arnold as President  North America

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, announces the appointment of Benjamin Arnold as President, North…

2 years ago

RevOps Barometer H1 2023: What the Industry Thinks

Back again for 2023, the Colab Consulting Rev Ops Barometer monitors the needs, concerns and priorities of revenue and advertising…

2 years ago

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announce that it has reached…

2 years ago

Why the Future of Ad Measurement Will be Attention-First

In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping…

2 years ago

Data Act vs GDPR: Industry Representatives Warn of Conflicts & Call for a Level Playing Field

IAB Europe, the leading European level association for the digital advertising and marketing ecosystem, signed today (April 27th, 2023) a…

2 years ago

MGID First Ad Platform to Integrate with Google Web Stories

MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its…

2 years ago

Facebook Glitch Charges Marketers for Unseen Ads; New UK Legislation to Ban Fake Reviews

In today's ExchangeWire news digest: a glitch in Facebook's ad system charges marketers for unseen ads; the UK's new Digital…

2 years ago

Is CTV a Playground for Contextual Ads?

With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to…

2 years ago

Standardise, Optimise, Educate: How to Tackle Advertising’s Environmental Impact

Sustainability has become one of the biggest concerns for consumers and businesses alike in recent years. The advertising industry is…

2 years ago

Seedtag Advances Towards Carbon Neutrality with Sustainability Commitment for Greener Industry

Seedtag, the leading global contextual advertising company, is marking Earth Day by announcing a comprehensive climate action plan as part…

2 years ago