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Advertising Archives - Page 16 of 48 - ExchangeWire.com

Advertising

Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?

Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains…

2 years ago

Tech and Media Titans Negotiate Landmark Content Deals; Reddit CEO Attacks Protestors as Blackout Continues

In today's ExchangeWire news digest: tech giants meet news executives to discuss how content can be used to train AI;…

2 years ago

Twitch Abandons Ad Rules After Backlash; Barcelona’s Limit to Ride-Hailing Apps Overturned by EU Court

In today's ExchangeWire news digest: Twitch trashes new advertising rules following backlash from streamers; EU overturns restrictions on ride-hailing apps…

2 years ago

Equativ fête son premier anniversaire depuis son rebranding, et après avoir atteint 100 millions de dollars de revenus en 2022

Equativ, plateforme indépendante de monétisation publicitaire, fête son premier anniversaire en tant que nouvelle marque et nouvelle organisation unifiée, à…

2 years ago

Equativ Celebrates One-Year Since Rebrand, After Record USD$100m (£79.8m) Global Net Recurring Revenues

Equativ, the leading independent ad platform, is celebrating one year as a unified organisation following its rebrand from Smart AdServer…

2 years ago

InMobi Names Inderbir Singh Pall as Chief Technology Officer of InMobi Advertising Platform

InMobi, a leading provider of content, marketing, and monetisation technologies that help businesses fuel growth, has appointed industry veteran Inderbir…

2 years ago

IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new…

2 years ago

ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon

As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre,…

2 years ago

As the Industry Evolves, so Does the Value of Contextual Targeting

Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting…

2 years ago

IAB Europe Urges Officials to Consider Key Recommendations for Transparent & Fair Audience Measurement

IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement…

2 years ago