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Advertising Archives - Page 11 of 48 - ExchangeWire.com

Advertising

Seedtag Appoints Kartal Goksel as Chief Technology Officer

Seedtag, the leading global contextual advertising company, announced today (February 7th, 2024)  the appointment of Kartal Goksel as the company's…

1 year ago

IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ)…

1 year ago

Six Nations Rugby & SmartFrame Agree Photography & Image-Streaming Partnership

SmartFrame Technologies, a leading UK-based tech provider that is redefining the digital image standard, has today (February 1st, 2024) announced…

1 year ago

80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise

On today’s ExchangeWire digest: 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce…

1 year ago

Metric-ulous Madness: Can Measuring Everything in Digital Advertising Hold Back Business Growth?

Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most…

1 year ago

IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014

Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in…

2 years ago

Ogury Appoints Mathieu Azorin as Regional Managing Director France & Benelux

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (January 16th, 2024) announced the…

2 years ago

MGID Expands US Operations With Senior Sales Hire

MGID, the global advertising platform, has today (9th January 2024) announced the appointment of Matthew Villa as head of sales,…

2 years ago

Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with…

2 years ago

ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations

On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations…  …

2 years ago