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Advertising Archives - ExchangeWire.com

Advertising

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads…

2 months ago

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So

We look at some of the key findings from this year’s All In Census (created by the Advertising Association, the…

2 months ago

Perion Announces Preliminary First Quarter 2025 Results

Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced today (May 7th, 2025)…

2 months ago

Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their…

2 months ago

Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue…

3 months ago

Azerion UK, Mindshare & Differentology Measure ‘Media Mindsets’ When Audiences Are Most Receptive to Advertising

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the results were announced at Azerion…

3 months ago

GumGum Just Made Digital Ads 90% Cleaner

GumGum, a contextual-first, global digital advertising platform, today (April 23rd, 2025) announced its industry-leading carbon efficiency in digital advertising, achieving…

3 months ago

Nexxen Addresses Advertising Fragmentation in German Market with Launch of TV Intelligence Solution

    Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 8th, 2024)…

3 months ago

IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction…

3 months ago

Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads

A Mass Mutual ad starring NCAA basketball star Flau’jae Johnson, tennis champion Madison Keys, and World Cup winner Christen Press…

4 months ago