×

Custom home page

  • European Digital Ad Spend Surpasses TV; 57% Ads In-View in Q1 2016

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Digital ad spend grew by 13.1% in 2015; Improvement in quality [...]

  • To Be Agile in Advertising, Publishers Must Offer Programmatic: Q&A with Steph Miller, Zoopla

    News

    Programmatic is much more than a tool to sell remnant inventory — with a firmer grasp of the technology, publishers can enhance scale and revenue, consistently meet demand, and maintain agility in a dynamic digital marketplace.  Publishers are aware of the [...]

  • Korean Mobile Developers Aim For Global Ad Markets as Local Competition Intensifies

    News

    Amid increasing competition in their local market, Korean mobile and games developers are looking towards global markets to better generate better ad revenue. To do this successfully, these developers must create products for a global audience and find marketing and [...]

  • ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch

    News

    On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new contract terms for media agency services to promote transparency and update the previous template that was launched almost ten years [...]

  • Now & Next: Malvertising

    News

    Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  • Navigating the Headwaters of Today’s Header Bidding Options

    News

    Open header bidding stacks versus proprietary point solutions – Arel Lidow, VP, product management, Publisher Technology Group, AppNexus (pictured below) argues in favour of the former and lists the benefits.  Nearly unheard of two years ago, header bidding is ubiquitous [...]

  • Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original [...]

  • Most APAC Consumers Will Consider Ad Blockers; China Brands to Spend More On Digital

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most APAC consumers will consider ad blockers; China brands to spend more on digital; Indian online publisher [...]

  • SEA Publishers Cannot Afford to Ignore Programmatic

    News

    While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace programmatic as one of the most important ad tech components today. In this week's industry byliner, Marcus Tan, Asia-Pacific Japan [...]

  • The Basics of Successful Mobile Audience Data Handling for Marketers

    News

    What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on mobile audience data handling, Tom Laband, CEO AdSquare (pictured below), addresses marketers who are unsure how to approach audience targeting; [...]


Warning: include(partials/pager.php): Failed to open stream: No such file or directory in /app/wp-content/themes/ew-com/index.php on line 98

Warning: include(): Failed opening 'partials/pager.php' for inclusion (include_path='.:/usr/local/lib/php') in /app/wp-content/themes/ew-com/index.php on line 98