In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook and Google's attempts to…
The ‘data crunchers’ and ‘creatives’ have historically been on polar opposite ends of the advertising industry spectrum, but as the…
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media…
In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence…
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including the unveiling of the ATS…
The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the…
UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as…
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the…