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Advertiser Archives - Page 96 of 134 - ExchangeWire.com

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AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’

Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe…

11 years ago

Welcome To ATS Tokyo

Ahead of the inaugural ATS Tokyo event today (16 September) ExchangeWire runs through some of the opportunities for the programmatic…

11 years ago

The Rise Of The Mega Stacks

Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry…

11 years ago

Adobe & Publicis Ink Landmark Deal To Move Beyond Last-Click

Earlier this week at ExchangeWire's ATS London, enterprise players were invited on stage to explain just how they could affect…

11 years ago

Weather Channel Launches Weather-FX Off-Property

The notoriously unpredictable British summer time may be drawing to a close, and even throwing up the occasional 'Indian summer's…

11 years ago

Getting To The Programmatic Promised Land

In the same week as ATS London saw presenters and panelists debate the merits of open and closed ad ecosystems,…

11 years ago

ATS London 2014: Increased Transparency Required

This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if…

11 years ago

The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech

Ahead of moderating a panel on 'Programmatic Video – Entering The Era of Brand Response', Vincent Flood, Video Ad News, editor, sets…

11 years ago

Opening Up The Programmatic Native Opportunity To Buyers

Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native…

11 years ago

WFA Report Gives Guidance On How To Work With Programmatic Service Providers

The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…

11 years ago