Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus…
Speculation over BT's designs on a mobile unit (be it EE, or O2), has put telephony services firmly in the…
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a…
'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general…
It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas…
ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among 'mainstream marketers',…
Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul's South East Asia chief, to examine how publishers in the region…
ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Google's viewability study; AdForm claims marketers…
Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it…