Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week's edition:…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the…
Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that…
Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered…
The Internet Advertising Bureau (IAB) has issued guidelines on how tonative ads to UK businesses, along with the…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore…
Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to…