In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
TV ads, and the placement of them using programmatic buying technologies, has been tipped as one of the key growth…
In this week’s ExchangeWire Weekly European Roundup: Rocket Fuel reveals revenue update post clear-out; Criteo & Rubicon post strong growth;…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia…