In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the…
If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad…
In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears…
The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few…
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
This week, ExchangeWire's LATAM roundup brings a recent research from Tail Target comparing the performance of campaigns based on different…
As the advertising industry returns to normality after a week on the Côte d'Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…