By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables).…
Home to a bustling marketplace for automated media buying, Australia is widely seen as a global leader in its adoption…
In this week’s LATAM roundup: a partnership aims to bring marketing automation for small and medium e-commerce business in Brazil;…
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first…
Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…
Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move…