Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The move towards viewability is strongly supported in Australia, but more work still needs to be done before the market…
Viewability remains a key issue in the programmatic landscape, with advertisers calling for transparency and standardisation of viewability measurement. In this Q&A,…
Not all is lost for ad tech. Gareth Davies, co-founder and CEO at Adbrain, (picture below) sees a way out…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
A look back at the year reveals key challenges for the Asia-Pacific ad tech industry in the form of media…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables…