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Advertiser Archives - Page 60 of 134 - ExchangeWire.com

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China’s Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Singapore Startup Wants to Solve Marketing Challenges with AI

Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…

10 years ago

Who Takes Legal Liability?

Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…

10 years ago

Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks

The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with…

10 years ago

Almost Half of APAC Marketers Buy Programmatically; Indian Consumers Annoyed by Mobile Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Inherently Different APAC Markets Require Different Ad Approaches

Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…

10 years ago

Forget the 4 P’s of Marketing – Today it’s All About the 4 I’s

Can successful digital marketing strategies been borne out of the traditional 4 P's marketing mix? Dominic Dunne (pictured below), managing…

10 years ago

Comcast Acquires StickyADS; DoubleClick Launches Native Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys…

10 years ago

Half of ANZ Firms Don’t Understand Customer Journey; Dentsu Aegis Acquires China’s VeryStar

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago