In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention,…
On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division …
Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new…
Taboola, a global leader in powering recommendations for the open web, today (June 12th, 2024) announced results from study conducted…
Connatix, the leading video technology company for premium publishers and advertisers, today (June 11th, 2024) announced the launch of its…
Permutive, the leading Audience Activation Platform for publishers and advertisers, today (June 11th, 2024) announced the strategic hire of Jay…
DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands…
On today’s news digest: Broadcasters Trading Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI…
On today’s news digest: Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s…
The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad industry.…