Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go…
During Q2 2016, internet marketing budgets grew by 10.9% lengthening the current period of expansion to seven consecutive years, according to the…
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma…