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Advertiser Archives - Page 54 of 134 - ExchangeWire.com

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Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

AdBlock Plus Launches SSP; New Targeting Options for Snapchat

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus…

9 years ago

APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Martech & One-to-One Marketing in Banking Is on a Slow Journey

Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one…

9 years ago

5 Tips APAC Marketers Should Consider in Data-Driven Targeting

Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making…

9 years ago

TV Leading Ad Platform in Mongolia; Agency Startup Eyes Vietnam Market

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC Publishers Losing Sight of Their Business

Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of…

9 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

9 years ago

Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

TubeMogul: China Marketers Misguided by Local DSP Players

With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…

9 years ago