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Advertiser Archives - Page 53 of 134 - ExchangeWire.com

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The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Tuned Global Wants Indonesian Brands to Think Beyond Audio

Audio may not be a new media; but brands need to start thinking about how they can better use the…

9 years ago

The Programmatic Tug of War: How Header Bidding Can Help Us Drive Real Change

The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since…

9 years ago

Salesforce Acquires Krux; Criteo Buys HookLogic

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…

9 years ago

APAC Retailers Struggling with Consumer Data; AU Mobile Ad Spend Outpaces TV for First Time

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China Needs DSPs That Are Independent of Publishers

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…

9 years ago

South Africa: Where Does Programmatic Sit?

Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the…

9 years ago

MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…

10 years ago

Branding Automation: The Evolution of Digital Asset Management

Digital asset management sits at the core of many a brand, as a tool to serve and assist in brand…

10 years ago