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Advertiser Archives - Page 53 of 134 - ExchangeWire.com

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The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Tuned Global Wants Indonesian Brands to Think Beyond Audio

Audio may not be a new media; but brands need to start thinking about how they can better use the…

9 years ago

The Programmatic Tug of War: How Header Bidding Can Help Us Drive Real Change

The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since…

9 years ago

Salesforce Acquires Krux; Criteo Buys HookLogic

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…

9 years ago

APAC Retailers Struggling with Consumer Data; AU Mobile Ad Spend Outpaces TV for First Time

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China Needs DSPs That Are Independent of Publishers

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…

9 years ago

South Africa: Where Does Programmatic Sit?

Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the…

9 years ago

MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…

9 years ago

Branding Automation: The Evolution of Digital Asset Management

Digital asset management sits at the core of many a brand, as a tool to serve and assist in brand…

9 years ago