As we reflect on the past year, there have been a number of events that have impacted our industry; the…
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…
Social media is slowly starting to become a key element of a brand's communication strategy and, of course, this means…
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Consumers’ media habits are changing. Mobile media time – the time spent using a tablet or smartphone for things other…
Audio is a form of truly immersive content that follows consumers throughout their day. It has the power to elicit…