Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made…
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual…
In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data…
With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside…
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…
In 2016, the average consumer was bombarded with brand messages on a level never seen before. With an ever growing…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…