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Advertiser Archives - Page 46 of 134 - ExchangeWire.com

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APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Video Marketing Poised for APAC Growth, But Marketers Need to Help Fight Fraud

In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges…

8 years ago

Three Solutions to Combat Declining Display Revenue

There is no denying that ad blocking software has caused a rift in the online ecosystem. Supporters argue that it…

8 years ago

Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here

Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not…

9 years ago

Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Five Tips to Help APAC Publishers Succeed with Programmatic Video Ads

It can sometimes be tricky to manoeuvre the realm of programmatic video, especially for publishers in Asia-Pacific that may be…

9 years ago

It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies

On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, 'Big…

9 years ago

Despite Brexit, Ad Spend Keeps Growing, But Companies Must Still Future-Proof Themselves

If the daily headlines serve as a snapshot of the current economic and political landscape, one could be forgiven for…

9 years ago

Retailers Need to Think Beyond Flashy Tech to Drive Footfall

We may be living in a connected world, but the physical store still has a valid role to play in…

9 years ago

SEA Markets See Disparate Digital Ad Spend; China Bank Brands More Valuable Than US Peers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago