Accuracy is paramount when dealing with location-based marketing, due to the fact that if your location starting point is incorrect,…
In a world with so many online and offline touchpoints, and disparate data sources, it's challenging for marketers to recognise…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into…
More brands, and now agencies, pulled Google spend, Google apologised, and Al Gore blamed Brexit on climate change: Advertising Week…
We see reports about the challenges the high street is facing daily. Most recently, the BRC’s post-Christmas sales showed the…
What was the first social network you fired up this morning? Whether it was Instagram, Twitter, or Facebook – chances…
Smartphones are a staple of modern life, with consumers being very familiar with mobile advertising. We’re used to swiping, tapping,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…