Brands must ensure best practice is adhered to with regards to data quality. Writing exclusively for ExchangeWire, Jason Goodwin (pictured…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Adtech players who claim to have silver bullets should be prepared to demonstrate their products are original and able to…
On January 9, 2007, Steve Jobs announced the iPhone at the Macworld convention – an announcement that also ushered in…
The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an…
Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building…
Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical…
It’s no secret that audio content stirs our emotions. All it takes are a few notes of a song for…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to…