• Search

Brands Must Mind Search Nuances in APAC

Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a…

AU Agencies Want Programmatic Trust; SEA Advertisers Concern Over Lack of Programmatic Processes

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Analytics

APAC Marketers Shouldn’t Regard Data As a Panacea

While data can drive campaign goals, marketers sometimes just need to rely on good intuition and judgement, tapping analytics instead…

• Ad Tech

Zenith Unveil Global Rebrand Strategy; TPG Revise Offer in Fairfax Takeover Bid

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Brand Safety

Teneo Buy Asian Communications Agency; IAS Add 9 Asian Languages to Brand Safety Tool

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Artificial Intelligence

APAC Marketers Need AI & Data to Handle Complex Customer Journey

Consumers in Asia are more willing to spend time researching products to find the right brand that works for them,…

Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Data

APAC Brands Need More Than Data in Data-Driven Marketing

It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…

• Advertiser

Business in 2020: How Marketers Can Own the Customer Experience

A recent report from the Economist Intelligence Unit revealed 86% of CMOs and senior marketing executives believe they will own…

The YouTube Boycott & Brand Management in the Age of Trump

This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before.…