In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and…
If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it;…
Brands are fast discovering the power and opportunity of influencer marketing. They’re realising that they can boost online visibility and…
How does the political landscape impact marketing? Maria Pousa, CMO, Integral Ad Science, explores the fundamentals brands must keep front-of-mind during…
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to…
Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic…