In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand…
We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency.…
How do you define advertising? Melinda McLaughlin, CMO, Extreme Reach, believes that content distribution and consumption is blurring the lines of what…
Customers have developed high expectations for their interactions with a business and are now more loyal to the experience than…
Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writing…
Teads hosted its inaugural ‘Programmatic Wave’ event to a packed room in London last week, seeing experts from across the…
There's data everywhere, no doubt about that. However, how useful is this data to marketers and are they making the…