While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
Wayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help…
The amount of information at our disposal online is now immeasurable, creating new challenges for marketers competing for attention. But…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open…