What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of…
With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure…
Hotels.com™ creates memorable experiences that reinforce its brand and market position using Adobe Advertising Cloud. Here, ExchangeWire discovers how this…
Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence…
Advertising strategies for global brands require complex planning and execution. How has the advent of programmatic technology changed this process?…
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…
With the business world only just coming to terms with mobile as the future of the internet, there’s an emerging,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…