In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…
In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday,…
Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits.…
Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Dark posts - essentially micro-targeting within a black box environment on social media - have been a huge boon to…