Trading programmatic media on outcomes is still a relatively new concept for advertisers; but as digital advertising starts to evolve…
This week, a study reveals that while Asia-Pacific is indeed an online shopping paradise, it also is a haven for…
Vietnamese consumers spend more than half of their time online on mobile phones, offering significant potential for mobile marketing, but…
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase…
Because a significant part of its hardware business is driven by resellers, Hewlett-Packard (HP) may not always have access to…
This week, China's two largest online retail operators have posted higher quarterly revenues and attributed the growth to efforts in…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…