Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Advertiser Archives - Page 26 of 134 - ExchangeWire.com

Advertiser

Winning the War Against Amazon

Amazon has done it again — according to its latest earnings report, fourth quarter revenues exceeded estimates at USD$60.5bn (£45.5bn)…

7 years ago

Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin

TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and…

7 years ago

Publishers & Advertisers Fight on the Same Side in the Battle Against Ad Fraud

Fraud in the advertising sector is nothing new, but awareness is on the rise. According to a new study in…

7 years ago

Search-Query Language & Purchase Intent; Overconfidence in Productivity Is Hampering Retail Firms’ Performance

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Search-Query Language & Purchase…

7 years ago

AANA Forms Alliance with PwC’s CMO Advisory; Forsman & Bodenfors Goes to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Brands Have Spoken: A Publishing Renaissance Is Coming

A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says…

7 years ago

APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild

Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or…

7 years ago

The KPI Paradox: Marketers Rewarded for Fraudulent Traffic

Digital ad spend is at an all-time high, and so is fraud, writes Asaf Greiner, CEO and co-founder, Protected Media, exclusively…

7 years ago

Dear Publishers: Advertisers Need Your Help to Stay Effective in a GDPR’d Europe

The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After…

7 years ago

Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago